Marketing Managers

What do Marketing Managers do?

Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm’s profits or share of the market while ensuring the firm’s customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.

Source: U.S. Bureau of Labor Statistics, SOC 2018 (SOC 11-2021)

What our data shows for Marketing Managers

RoleHue publishes 225 salary records for Marketing Managers, across 8 cities. Weighted by how many records each city contributes, the band runs from $158,506 at the 25th percentile to $233,207 at the 75th, a spread of $74,701 around $197,796. Each of those three figures averages the city-level percentiles rather than ranking the pooled records, and weights each city by how many records it holds, so the cities we hold most data for pull them hardest. Measured against that $197,796 figure rather than in dollars (38% of it), that spread is wider than 69% of the roles we cover.

San Francisco, CA carries the highest median we hold for the role at $217,500; Chicago, IL the lowest at $167,385, a gap of $50,115. The middle half of those city medians, weighted by how many records each city contributes, spans $4,300, narrower than the $74,701 band within cities: for Marketing Managers, where a record sits within its own metro separates our numbers more than which metro it came from.

No single metro carries most of this: the largest share is New York, NY, with 109 of the 225 records we publish for this role (48%). Evidence clears 25 records in 2 of the 8 cities; for the rest, the city median we show rests on fewer records than that.

Salary Overview

Weighted average across all cities with available data. Based on 225 data points.

Top Paying Cities

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