What is the average salary for Market Research Analysts and Marketing Specialists?

The average salary for Market Research Analysts and Marketing Specialists is $118K per year, weighted across all cities with data and based on 404 public records.

Which cities pay Market Research Analysts and Marketing Specialists the most?

The highest-paying cities for Market Research Analysts and Marketing Specialists include Redmond, WA, San Jose, CA, San Francisco, CA.

Market Research Analysts and Marketing Specialists

Q: What skills do Market Research Analysts and Marketing Specialists need?

Key skills for Market Research Analysts and Marketing Specialists include Domain Expertise, Problem Solving, Communication, Collaboration, Analytical Thinking.

Salary benchmarks based on 404 public records across 12 cities.

What do Market Research Analysts and Marketing Specialists do?

Research conditions in local, regional, national, or online markets. Gather information to determine potential sales of a product or service, or plan a marketing or advertising campaign. May gather information on competitors, prices, sales, and methods of marketing and distribution. May employ search marketing tactics, analyze web metrics, and develop recommendations to increase search engine ranking and visibility to target markets. Excludes “Web and Digital Interface Designers” (15-1255), “Art Directors” (27-1011), “Graphic Designers” (27-1024), and “Public Relations Specialists” (27-3031).

Source: U.S. Bureau of Labor Statistics, SOC 2018 (SOC 13-1161)

What our data shows for Market Research Analysts and Marketing Specialists

RoleHue publishes 404 salary records for Market Research Analysts and Marketing Specialists, across 12 cities. Weighted by how many records each city contributes, the band runs from $93,822 at the 25th percentile to $152,594 at the 75th, a spread of $58,772 around $118,433. Each of those three figures averages the city-level percentiles rather than ranking the pooled records, and weights each city by how many records it holds, so the cities we hold most data for pull them hardest. Measured against that $118,433 figure rather than in dollars (50% of it), that spread is wider than 85% of the roles we cover, so a single figure summarises this title worse than it does most others.

Redmond, WA carries the highest median we hold for the role at $184,650; Miami, FL the lowest at $66,225, a gap of $118,425. The middle half of those city medians, weighted by how many records each city contributes, spans $27,900, narrower than the $58,772 band within cities: for Market Research Analysts and Marketing Specialists, where a record sits within its own metro separates our numbers more than which metro it came from.

No single metro carries most of this: the largest share is New York, NY, with 186 of the 404 records we publish for this role (46%). Evidence clears 25 records in 2 of the 12 cities; for the rest, the city median we show rests on fewer records than that.

Salary Overview

Weighted average across all cities with available data. Based on 404 data points.

$94K

P25

$118K

P50

$153K

P75

P25 $94K P50 $118K P75 $153K

Top Paying Cities

Redmond, WA

$185K n=22 San Jose, CA

$162K n=20 San Francisco, CA

$154K n=51 Seattle, WA

$139K n=18 Bellevue, WA

$120K n=11 New York, NY

$111K n=186 Austin, TX

$102K n=13 Brooklyn, NY

$95K n=16 Chicago, IL

$92K n=23 Boston, MA

$88K n=10

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Source: U.S. Department of Labor disclosure filings for Market Research Analysts and Marketing Specialists roles, plus anonymous submissions.

How we calculate benchmarks

Benchmarks last recalculated: 2026-06-08. That is when we recomputed the statistics · the underlying filings are older. See methodology for how current the data is.